Nowadays, it is pretty competitive even when it comes to seminars. There are so many similar seminars out there trying to outdo one another. Some provide world class speakers, others provide extended duration and some even lower their charges just to attract more participants. Although there are many tactics available out there, it is important that you do not compromise the quality of your seminar. At the end of the day, what the speaker(s) delivers still form the core of your seminar.
Another method of attracting participants without extending the duration or lowering the cost of your seminar is by offering added incentives for attendance to your seminar. Remember, you should indicate this in your invitation so that readers will be aware of it. This could be a factor that assists in attracting more people to sign up. Incentives can come in the form of free gifts. You can choose to provide a gift to every participant who signs up. Alternatively, you can run an early bird promotion, where only the early registrants receive the free gift. In fact, the latter is more effective as it can assist in getting interested readers to sign up faster.
However, if you intend to offer free gifts, do make sure that the gifts are affordable to you and worthwhile to participants at the same time. Free gifts can come in a variety of things. Firstly, you can provide an early bird discount to your seminar. Secondly, you can hand out exclusive vouchers or coupons. Thirdly, it can be a physical gift similar to that of a door gift. The most ideal gift is something that participants can relate to your seminar, so that in future when they do see it, they will be able to recall its whereabouts. Whichever you decide on, do remember to keep in mind the budget that you have been given.
Another form of incentive can be the rarity of your seminar, especially if it occurs only a few times a year or lesser. The strange thing is that whenever humans feel that something is running out of stock soon or is generally rare, they would want to have it even more. Therefore, if your seminar is like that, then you can mention it in your invitation to earn yourself an advantage over others.