In this series, we will be talking about the pros and cons of marketing at educational seminars. Firstly, educational seminars bring together participants with a desire to know more about the topic of presentation. A majority of businesses host their own educational seminar so that the public will be able to relate to the expertise of that business. Such seminars gives the presenter the opportunity to market his/her product or service. However, there will definitely be pros and cons when one chooses to market at these educational seminars.
For the first part of this series, we will be focusing on the expert perception. This is in fact one of the advantages of marketing at educational seminars as it builds on the public’s perception of the speaker’s expertise. When a presenter starts sharing his/her knowledge on the field of the seminar, the confidence of the audience will start to grow. When the presenter answers and clarifies any questions or doubts by the participants, they will tend to listen and reflect upon it. If they feel that it makes sense and clears their doubts, they will start to become more convinced with the presenter’s knowledge.
As the presenter continues to speak, more of the participants will begin to consider him/her to be an expert in that field. When the participants have an expert perception of the presenter, it will tend to increase the marketability of the speaker’s products or service. When this occurs, sales and transactions will be able to take place much easier. This helps to make things a lot simpler for the presenter as he/she would not be required to rely on advertising. If the participants would like to know more or seek additional services, they will also consider doing further business with the presenter. This can help in generating future income. At the same time, it is also a way to obtain more referrals for future seminars and/or sales.
At the end of the day, it pays off to have expertise when you are presenting and have an intention of marketing during an educational seminar. However, if you feel that you are not necessarily an expert in that area, an alternative would be to hire a reliable speaker who is considered to be an expert.