Having an expert perception by the audience is not the only advantage when one is marketing at an educational seminar. There are many other advantages as well. One of which revolves around gaining a captive audience.
Most or in fact all the participants of a seminar would normally take a look at the subject of the seminar before deciding if they would like to attend it or not. Of course, there will be a few others who are exceptional. Nonetheless, those that attend the seminar because of the subject would definitely want to learn more in depth and in details about the subject. As the presenter would be aware of such an information, he/she can make full use of it to his/her advantage.
Obviously, if the participants are eager to learn more about the subject, the probability of them remaining for the entire seminar would be a lot higher. Therefore, the presenter would also have one less concern about them leaving mid way into the seminar. So, instead of waiting till the last part of the seminar to share about the products and/or services offered, the presenter can apply this throughout the presentation. The repeated exposure to the speaker’s marketing spiel increases the likelihood that they will purchase his products or service. However, always be reminded that too much of something is never good.
You would need to set a limit and not keep repeating or advertising your services as it can lead to negative consequences in the end. The participants are there to learn about the subject and not all of them are keen in your offerings. By repeating it over and over again, it can make them feel irritated and annoyed. Once they have become irritated and annoyed by your advertising, they would not want to purchase anything further. This can lead you to losing a valuable customer if you do not play your cards right. In other words, try to keep your offerings short and simple, perhaps by not mentioning it more than three times.
Marketing at educational seminars can be somewhat like a double-edged sword. There can be both pros and cons involved, but if you use what you possess to your advantage, then you would be able to be successful in your marketing techniques. If you are looking for a venue to hold your seminars and/or workshops, check out http://www.seminarroom.com.sg. We provide an ideal venue for seminars, conferences, training and meetings.