As mentioned in our previous post before, when it comes to marketing at educational seminars, there will always be pros and cons. Today, we will be touching on one of the disadvantages known as the audience mistrust of the presenter’s intentions. This can occur when the presenter starts to discuss about his/her own products and/or services. Yes, it is a good avenue to promote and advertise what you can offer, but at the same time, it can be a double-edged sword.
The thing about most participants is that they are there to learn more about the subject of the seminar and not listen to a sales pitch. Yes, there will be some that do not mind listening to what you can offer if you keep it short and sweet. However, there will always be others who are skeptical about it and question the presenter’s intentions. Hence, if you go on and on about what you can offer without knowing your limit, the participants will only continue to build skepticism regarding your true intentions.
This can turn out to be quite a disaster once your participants start to question your intentions. There will be some members who start to experience cynicism towards the presenter once he or she starts bringing up about his own product or service. For the more extreme cases, there will be some participants who will lose interest altogether. This is something that you would want to avoid at all cost. Once they lose interest in your seminar, they will not take much or anything away from it at all. This, in turn, will affect you once they start relating to others about the bad experience and how they did not learn anything at all from your seminar. It will affect your reputation and cause others not to attend any future seminars you might have.
The best way to approach such a situation is by practicing subtlety if possible. This means that you can talk about what you offer in a non-marketing way. Alternatively, you can do so in a casual way, so that participants would not feel like you are selling something. At the same time, they will still be able to know about the products and services you do offer. This way, it doesn’t seem like you are selling them anything, but instead, merely informing them.