It is an old adage among property investors to look at ‘location, location and location’ whenever they are about to plough their funds into a building project.

And it works 99% of the time. A good location with proximity to town, transport hubs, malls, sports facilities, etc will definitely attract a better price. It would be a dream come true for many people if they can even live within walking distance to their workplace or schools.

In almost every country, Central Business Districts (CBDs) are drawn up to focus town planning and these primes plots of land are usually the dearest available.

In the Seminar industry, locations play a pivotal role too. Generally, seminar participants can be divided into two broad categories – free to public and paid registered.

Free to public are talks advertised and the public are invited to attend, mostly for free and occasionally incurring a nominal fee. The attendance can vary because there is no fixed obligation. Assuming a constant interest generated by the public, a convenient location will surely draw in a more substantial crowd. For these group of seminar participants, a centralized location with ease of traffic will be ideal. Some examples are positioning your event in town or near the bus terminal, railway line, just to name a few.

In fact, a convenient location makes it easier for attendees to even bring their family, friends or associates to come along because the physical obstacles are minimized.

There are quite a few speakers who offer free talks in order to entice certain product launches, product sales or even other seminar programs. They must secure a decent place with easy access by the public to maximize their potential return. After all, they will be talking to a crowd. Might as well make it a BIG crowd.

Paid registered are seminars which comes normally at a market price or a company / government / organization training workshop. These courses are naturally private ones and the turnout is fixed. Nonetheless, location still plays a role for these people, albeit a smaller one. Depending on the budget of the organization, a suburban place may be taken up. To sweeten the process, some sort of transportation may be chartered to ferry the people in and out. These people are less likely to be upset with the location because the workshop is probably free for them or heavily subsidized.

The challenge here is for speakers who have paying clients. Depending on the scale of the speaking charges, students may ‘expect’ nothing less than a ballroom in a five star hotel situated at the heart of town. Meals, free parking and beverages may have to be inclusive. A shabby or out-of-the-way location will simply leave a bad after taste for clients, killing the potential of referrals and future working relationships. At the end of the day, it is a fine balance the organizer has to draw between his profits, expectations of his students and of course, an appropriate location.