Nowadays, there are many seminars that are taking place in Singapore. They can range from education to finance to investment seminars. Regardless, some speakers are still more successful as compared to others. So what exactly is their secret to conducting a successful seminar? There are a few factors that play a significant role in this. However, the first factor is that these individuals select their presentation topic based on their expertise.
By being an expert in a certain aspect, it means that you have been involved in it for quite a number of years already. This would also mean that you have already accumulated ample experience and knowledge. Throughout those years, you would have definitely made mistakes along the way and learnt from them. Hence, you would be able to share your story with others, so that they will be able to learn as well.
Aside from your expertise, your goals are also an element to take into consideration during your selection of the presentation topic. This is basically the things you aim to achieve through your seminar and the message that you would like to convey to your audience. For example, if your seminar is about an investment course that you are offering, then your goal would be to get the audience to sign up for the course. This can be accomplished by you sharing your knowledge on the different types of investments available in the market and the suitability of each investment based on one’s profile.
Another element when it comes to topic selection is to bear in mind the needs of your target audience. This can be based upon their demographics such as gender, age, race, education and so forth. When you have these things in mind, you would have a better idea of their needs, which will then allow you to cater to them. For example, if your target audience is sporty individuals from 18 to 21 years old, you can’t be holding a seminar on property investments for them right? The response and turnout would probably not be what you expect. In fact, the turnout would be rather disappointing too. This is because they would probably be more interested in seminars that are related to sports science and/or sports medicine. Hence, it is crucial to understand the needs of your target audience before deciding on the presentation topic.